Youth . Luxury
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Over at LOVEME, we’ve tactfully curated standout pieces that’ll polish your wardrobe with a hint of glam-- and a dose of glitter. Since you’ve taken the time to browse in-store, why not move your shopping cart to our spanking new site?

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In-store luxury. Accessible pricing. Styles that, aligned to your wardrobe, are up-to-date. Few brands check off as many boxes as global contemporary label HLS (Headline Seoul) does, not least gathering a pack of loyal fans who are familiar with its speedy K-styles updated monthly to keep up with the trendy and the modern classics. Whether you’re running about, at work or lounging in a coffee house, HLS, launched in 2013, dresses your modern wardrobe.

From easy organza blouses to figure-loving neoprene to candy-coloured jackets, the clothes are contemporary and youthful, with Asia serving as a trove of inspiration to its eclectic collection of everyday pieces. But it’s also the rippling popularity of K-pop and its cult of celebrities that has shaped designs, often outfitted in bold, embellished patterns – a style of the  South Korean street-scene that has since influenced a global network of fashionable women. Inspirited by the Hallyu wave, HLS started its pursuit to create covetable commercial collections for its audiences.

Streamlined and yet suitable for layering, practicality makes for its soft knits and statement dresses. Every mainstay garment is finished with a tailored fit that emphasizes the silhouette, and not without colour-blocking. They range from light to mid-weight colourful fabrics that should feel light, and fluid, when worn. The HLS house style is distinct on the international stage, befitting the Asian woman without sacrificing her style while she still has fun.

And fun it is, as Singapore makes for a destination to further the visionary brand. Named, LoveMe, an exclusive new e-boutique that delivers the same contemporary designs, pulsing with prints and colours, it’s no surprise then that every garment too, should fit into your wardrobe seamlessly.

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